Ecommerce

Does Shopify Automatically Send Tracking Numbers? A Comprehensive Guide

June 9, 2025
7 min read

Introduction

When a customer places an order online, the anticipation of receiving that package is often accompanied by a flurry of questions: “When will it arrive?” “Where is my order right now?” These uncertainties can lead to anxiety, resulting in customers reaching out to merchants for updates. As ecommerce continues to grow, providing timely shipping updates has become essential for maintaining customer trust and satisfaction.

At ShipAid, we understand that every package matters. Our mission is to empower ecommerce merchants by ensuring that every order is protected and every delivery experience is seamless. One critical aspect of this is understanding how Shopify handles tracking numbers and notifications. This blog post aims to clarify whether Shopify automatically sends tracking numbers and explore the various ways merchants can streamline the shipping process while enhancing customer experience.

We will discuss how to set up automatic tracking updates, the importance of this feature, and what options are available for merchants using Shopify. By the end of this article, you’ll have a comprehensive understanding of the tracking process in Shopify, practical steps to optimize these notifications, and insights into how ShipAid can support your shipping protection needs.

The Importance of Automatic Tracking Updates

Effective communication is the backbone of customer satisfaction in the ecommerce environment. When customers receive automatic tracking updates, they feel informed, valued, and secure. The benefits of providing timely tracking information include:

  1. Reduced Customer Inquiries: Automatic updates minimize the need for customers to reach out for information about their orders. This not only saves time for your customer service team but also allows you to focus on growing your business.
  2. Enhanced Customer Trust: Transparency in shipping builds trust. Customers are more likely to return to a store where they feel informed about their order status.
  3. Improved Delivery Experience: By keeping customers informed, you enhance their overall shopping experience, encouraging them to share their positive experiences with others.

At ShipAid, we believe that reliable delivery is the foundation of customer trust and business growth. Thus, understanding how to utilize Shopify’s built-in features for tracking updates is crucial for any ecommerce merchant.

How Shopify Handles Tracking Numbers

Shopify does indeed have features that allow for automatic sending of tracking numbers to customers upon order fulfillment. Here’s how it works:

Fulfilling Orders with Tracking Numbers

When you fulfill an order in Shopify, you have the option to add a tracking number. If you’re purchasing shipping labels through Shopify, tracking numbers are automatically included. Here’s a breakdown of how this process works:

  1. Using Shopify Shipping: If you buy shipping labels through Shopify Shipping, the tracking number is automatically added to the order. When you fulfill the order, an email with tracking information is sent to the customer if you have enabled email notifications.
  2. Manual Input for Other Carriers: If you’re using a third-party carrier or service, you may need to manually input the tracking number. Once added, the customer will receive an email notification if the setting is enabled.

Setting Up Automatic Notifications

To ensure that tracking numbers are sent automatically, follow these steps:

  1. Enable Email Notifications: Go to your Shopify admin panel, navigate to Settings > Notifications, and make sure the “Send notification email to the customer” option is checked during the fulfillment process.
  2. Order Confirmation Settings: Ensure that your email templates are set up correctly to include tracking information. This can be verified in the same Notifications section of your admin panel.
  3. Test Orders: Place a test order to confirm that the email notifications are functioning correctly. This allows you to see what your customers experience and fine-tune any necessary settings.

By properly configuring these settings, Shopify can automatically send tracking numbers to customers upon fulfillment, keeping them informed and engaged.

Leveraging Third-Party Apps for Enhanced Automation

While Shopify’s built-in features provide a solid foundation for tracking updates, many merchants find that third-party applications can further enhance the automation of this process. Here are some popular options:

1. Multi Carrier Shipping Label App

This app automates the tracking process by sending live order tracking updates via email as soon as the shipping status changes. It supports multiple carriers and ensures that customers are kept in the loop throughout the delivery process.

2. AutoDS

For those who handle dropshipping, AutoDS simplifies tracking updates by automatically pulling tracking information and sending it to customers. This is particularly useful for merchants managing large volumes of orders.

3. TrackingMore

TrackingMore supports over 1,300 couriers and can automatically send notifications about the order status, including in-transit updates and delivery confirmations. This versatility makes it a valuable tool for merchants looking to improve their tracking experiences.

At ShipAid, we encourage merchants to explore these third-party solutions to enhance their shipping protection and customer communication.

Best Practices for Managing Tracking Numbers

To maximize the effectiveness of tracking updates and improve customer satisfaction, consider the following best practices:

  1. Clear Communication: Ensure that your notifications are clear and concise. Use friendly language that reassures customers about their order status.
  2. Include Tracking Links: Make it easy for customers to track their orders by including direct links to the carrier’s tracking page in your notifications.
  3. Prompt Updates: As soon as tracking information is available, send updates to customers. This helps minimize anxiety and builds a positive relationship with your brand.

The Role of ShipAid in Shipping Protection

At ShipAid, we understand the importance of robust shipping protection for ecommerce merchants. By safeguarding shipments and converting lost packages into profits, we empower businesses to thrive. Our innovative tools include:

  • Delivery Guarantee: We provide a model that not only protects your shipments but also creates a direct revenue stream.
  • Intuitive Resolution Portal: This tool streamlines the process of resolving shipment issues, enhancing customer trust.
  • Real-Time Notifications: Keep your customers informed with timely updates about their orders.
  • Advanced Tracking Solutions: Our tracking solutions ensure that you and your customers are always aware of where packages are located.

By integrating ShipAid’s shipping protection solutions into your operations, you can enhance customer satisfaction and drive business growth.

Conclusion

Understanding whether Shopify automatically sends tracking numbers is crucial for any ecommerce merchant aiming to improve their customer experience. With the platform’s built-in capabilities and the option to leverage third-party applications, setting up automatic tracking updates can significantly reduce manual effort and enhance customer satisfaction.

By following the steps outlined in this guide and utilizing tools like ShipAid, you can ensure that your customers remain informed, reducing anxiety and fostering trust. In the world of ecommerce, keeping your customers updated every step of the way can make all the difference.

FAQ Section

Q: Does Shopify automatically send tracking numbers to customers?
A: Yes, Shopify can automatically send tracking numbers to customers when an order is marked as fulfilled, provided the correct settings are enabled.

Q: Do I need to manually add tracking numbers for orders fulfilled through Shopify Shipping?
A: No, if you purchase shipping labels through Shopify Shipping, the tracking number is automatically added to the order.

Q: Can third-party apps automatically update tracking numbers for all carriers?
A: Many third-party apps, like AutoDS, offer broad carrier support, but it’s important to check if your specific carrier is included for automatic updates.

Q: What should I do if a customer hasn’t received their tracking number?
A: Ensure that the tracking number was correctly added and marked as fulfilled in Shopify. If using a third-party app, confirm the tracking information has been updated.

Q: Will my customers receive updates throughout the delivery process?
A: Yes, depending on the carrier and updates provided, customers can receive ongoing updates about their order’s delivery status.

By focusing on the automation of tracking numbers and enhancing your shipping protection strategy with ShipAid, we can help you transform your post-purchase experience into a powerful revenue opportunity. Together, we can ensure that every package matters.


Participation is optional and ShipAid is not insurance. It does not provide indemnification for loss, damage, or liability. Instead, it allows brands to offer a free replacement if an item is not delivered or arrives in unsatisfactory condition. ShipAid does not sell or ship products, but provides tools for brands to manage replacements. All resolution decisions are made by the brand and may require proof of damage or non-delivery or other information

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