How to Add an Order Tracking Page on Shopify: A Comprehensive Guide for Ecommerce Merchants

Introduction

Did you know that nearly 70% of online shoppers want to track their orders and receive updates at every stage of the shipping process? This statistic highlights the importance of providing a seamless order tracking experience within your Shopify store. In an increasingly competitive ecommerce landscape, delivering transparency about order status can significantly enhance customer trust and satisfaction. When customers feel informed about their purchases, they are more likely to return to your store for future transactions.

At ShipAid, we believe that every package matters, and robust shipping protection is critical not only for customer satisfaction but also for business revenue. Our mission is to empower ecommerce merchants with tools that safeguard shipments and convert lost packages into profits. In this blog post, we will guide you through everything you need to know about how to add an order tracking page on Shopify, ensuring that your customers can easily access their order statuses. By the end of this guide, you will understand the benefits of an order tracking page, how to implement it using Shopify’s native features, or by leveraging third-party apps.

We will also discuss how integrating order tracking can enhance your overall post-purchase experience, and how tools like our Delivery Guarantee at ShipAid can provide additional protection and peace of mind for both you and your customers. Let’s dive into the essential steps and considerations for adding an order tracking page to your Shopify store!

Why Is an Order Tracking Page Important?

An order tracking page serves as a vital component of your ecommerce operations. It not only keeps customers informed about their order status but also contributes to building trust in your brand. Here are some key benefits of implementing an order tracking page:

1. Transparency and Communication: Providing real-time updates on order status helps customers feel informed and valued. This transparency reduces inquiries about order status, which can save you time and resources in customer service.

2. Enhanced Customer Experience: A well-designed tracking page can significantly improve the post-purchase experience. Customers are more likely to appreciate a seamless tracking process and are more likely to return for future purchases.

3. Reduced WISMO Inquiries: By allowing customers to track their orders independently, you can minimize the number of “Where is my order?” (WISMO) inquiries, freeing up your customer support team for more complex issues.

4. Professional Appearance: A dedicated tracking page can enhance the professionalism of your brand. It shows that you care about your customers’ experience, which can lead to increased customer loyalty and repeat business.

5. Opportunities for Upselling: A tracking page can also serve as an opportunity to showcase related products or promotions, potentially converting tracking traffic into additional sales.

How to Add an Order Tracking Page on Shopify

There are a couple of ways to add an order tracking page on Shopify. You can utilize Shopify’s built-in features or opt for a third-party app that offers more customization options. Below, we will explore both methods in detail.

Method 1: Using Shopify’s Native Features

Shopify allows you to create a simple order tracking page using its built-in features. Here’s how to do it:

Step 1: Create a New Page

1. Log in to your Shopify admin panel.
2. Navigate to Online Store > Pages.
3. Click on Add page.
4. Title the page “Track Your Order” or “Order Tracking.”
5. In the content area, you can add a brief explanation of how customers can track their orders. For instance, you might include instructions for entering their order number and email address.

Step 2: Embed Tracking Information

You can provide tracking information manually or utilize Shopify’s features to automatically send tracking links via email.

1. In your order confirmation and shipping confirmation emails, ensure that you include a link to the order status page. To do this:

   • Go to Settings > Notifications.
   • Edit the email templates for order confirmation and shipping confirmation to include the link to your tracking page.

2. You can also add a tracking number to the order using the Orders section in your admin panel:

   • Go to Orders and select the order you want to fulfill.
   • In the Fulfilled section, click Add tracking and input the tracking number provided by your shipping carrier.

Step 3: Add to Navigation

To make your tracking page easily accessible:

1. Go to Online Store > Navigation.
2. Choose the menu where you want to add the tracking page (e.g., Footer Menu).
3. Click Add menu item.
4. Enter the name (e.g., “Track Your Order”) and link it to the new page you created.
5. Click Add and then Save menu.

Method 2: Using a Third-Party App

While Shopify’s built-in order tracking features are effective, using a third-party app can provide you with enhanced customization options and a more branded experience. Here are some popular options to consider:

1. AfterShip: This app allows you to create a branded tracking page and offers notifications to keep customers updated on their order status.

2. Track123: This app creates a customizable tracking page that you can add to your store’s navigation. It allows customers to check their order status easily.

3. Malomo: Known for its drag-and-drop functionality, Malomo lets you create a highly customized tracking page with brand-specific elements like logos and colors.

Steps to Install a Third-Party App

1. Go to the Shopify App Store and search for the tracking app you wish to use (e.g., AfterShip, Track123, or Malomo).
2. Click on the app and follow the installation instructions.
3. Once installed, configure the settings to customize your tracking page according to your brand’s identity.
4. Follow the app’s guidelines to integrate the tracking page with your email notifications and website navigation.

Integrating ShipAid’s Shipping Protection Solutions

At ShipAid, we understand that reliable delivery is the foundation of customer trust and business growth. Our innovative solutions, such as the Delivery Guarantee and intuitive Resolution Portal, work seamlessly alongside your order tracking page to enhance the post-purchase experience. By integrating our tools, you can not only provide tracking information but also offer protection for lost, stolen, or damaged packages.

Our Delivery Guarantee model creates an additional revenue opportunity by converting potential shipping issues into profits. By promoting our app, you can ensure that every package matters and that your customers feel confident in their purchases.

If you’re interested in seeing how our shipping protection works in real-time, we invite you to explore our interactive demo here.

Best Practices for Your Order Tracking Page

Now that you know how to add an order tracking page to your Shopify store, let’s explore some best practices to ensure it’s effective and user-friendly.

1. Keep It Simple

Your tracking page should have a clean and straightforward design. Include essential elements such as:

• Order number input field
• Email address input field
• Clear call-to-action (e.g., “Track My Order”)
• Basic instructions on how to use the tracking page

2. Brand It Effectively

Use your brand colors, fonts, and logos to create a cohesive look and feel. A well-branded tracking page not only enhances the customer experience but also reinforces brand recognition.

3. Provide Real-Time Updates

Ensure that your tracking page provides real-time updates about order status. Customers should be able to see where their package is at any given moment.

4. Include FAQs and Support Links

Anticipate common questions and concerns by including a small FAQ section or links to your support page on the tracking page. This can help customers find answers quickly and reduce the need for support inquiries.

5. Test the Functionality

Before launching your tracking page, conduct thorough testing to ensure that it works as intended. Place a test order, use the tracking page, and check that updates are accurate and timely.

Conclusion

Adding an order tracking page to your Shopify store is not just a technical enhancement; it’s an investment in your customer experience. By providing transparency and real-time information, you can build trust with your customers and reduce the volume of inquiries regarding their orders. Whether you choose to use Shopify’s built-in features or opt for a third-party app, the goal remains the same: to create a seamless post-purchase experience that encourages repeat business.

At ShipAid, we are committed to helping merchants like you thrive in the ecommerce landscape. Our shipping protection solutions complement your order tracking efforts, ensuring that every package matters and every order is a revenue opportunity. For more information on how we can help you safeguard shipments and enhance customer satisfaction, we encourage you to explore our free-to-install app.

If you have any questions about adding an order tracking page or how shipping protection can benefit your ecommerce business, please check out our FAQ section below.

FAQ

What is an order tracking page?

An order tracking page is a dedicated web page within your Shopify store that allows customers to check the status and location of their orders in real-time.

How does an order tracking page benefit my store?

It enhances customer experience, reduces inquiries about order status, builds trust in your brand, and provides opportunities for upselling.

Can I customize my tracking page?

Yes, you can customize your tracking page using Shopify’s built-in features or by utilizing a third-party app for enhanced branding and functionality.

Do I need to send tracking numbers manually?

No, you can set up automated notifications through Shopify’s email templates to send tracking information to customers once their orders are fulfilled.

How can ShipAid enhance my shipping protection?

ShipAid offers innovative solutions such as the Delivery Guarantee and Resolution Portal to ensure that your packages are protected, converting potential losses into revenue opportunities.

By following the steps and best practices outlined in this guide, you can create an effective order tracking page that meets your customers’ needs and enhances their shopping experience. Together, we can transform your ecommerce operations and drive growth for your business!