Maximizing Your Shopify Store AOV: 10 Proven Strategies (Plus One Bonus Tip for Guaranteed Results)

Shopify is one of the most popular ecommerce platforms in the world, and for good reason. It's easy to use, has a wide range of features, and can be customized to suit your business needs. One of the key metrics for any ecommerce store is the average order value (AOV), which is the average amount of money customers spend per order. Increasing your AOV is essential to growing your business and maximizing your revenue. In this article, we'll share some tips on how to maximize your Shopify store AOV, with one of the ways being ShipAid, which can be used as an upsell for a delivery guarantee at checkout.

Offer free shipping at a certain threshold

Offering free shipping at a certain threshold can be a powerful incentive for customers to spend more in order to qualify for free shipping. This can help increase your AOV and reduce the impact of shipping costs on your bottom line.

Bundle products together

Bundling products together can help increase the value of each order and encourage customers to purchase complementary items. For example, if you sell clothing, you could bundle a shirt and pants together at a discounted price.

Create a loyalty program

Creating a loyalty program can incentivize customers to return to your store and make repeat purchases. Offering rewards like discounts, exclusive promotions, or free shipping to customers who make multiple purchases can help increase your AOV and build customer loyalty.

Use upselling and cross-selling techniques

Using upselling and cross-selling techniques can help increase the value of each order. For example, you could suggest a higher-priced product or an add-on item that complements the product a customer is already purchasing.

Provide personalized recommendations

Providing personalized recommendations based on a customer's browsing and purchasing history can help increase the value of each order. For example, if a customer has purchased a pair of shoes, you could suggest a matching belt or accessories.

Offer limited-time promotions

Offering limited-time promotions, such as flash sales or discounts on certain products, can create a sense of urgency and encourage customers to make a purchase sooner rather than later. This can help increase your AOV and drive more revenue.

Implement a post-purchase upsell

After a customer makes a purchase, you can offer them an upsell on the confirmation page or in a follow-up email. This can help increase the value of each order and encourage customers to make additional purchases.

Provide financing options

Offering financing options, such as payment plans or installments, can help make your products more affordable for customers and encourage them to make larger purchases. This can help increase your AOV and drive more revenue.

Optimize your product pages

Optimizing your product pages with high-quality images, detailed descriptions, and customer reviews can help increase customer trust and encourage them to make a purchase. This can help increase your AOV and build customer loyalty.

Use ShipAid as an upsell for a delivery guarantee at checkout

ShipAid is a Shopify app that can be used to provide a delivery guarantee at checkout, which can be used as an upsell to increase your average order value (AOV). In fact, according to ShipAid's internal data, offering the ShipAid delivery guarantee as an upsell at checkout can increase AOV by an average of 2.5%. By using ShipAid, you can not only offer your customers peace of mind with a delivery guarantee, but also boost your revenue in the process.

In conclusion, maximizing your Shopify store AOV is an essential component of growing your business and increasing your revenue. By offering free shipping at a certain threshold, bundling products together, creating a loyalty program, using upselling and cross-selling techniques, providing personalized recommendations, and using ShipAid as an upsell for a delivery guarantee at checkout, you can increase your AOV and build customer loyalty. With these strategies in place, you can set your Shopify store up for success and watch your revenue grow.

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