How to Add Featured Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Featured Products
3. Where to Showcase Featured Products
4. How to Add Featured Products to Your Shopify Store
5. Tips for Optimizing Featured Products
6. Conclusion
7. FAQ

Introduction

Have you ever walked into a store and been immediately captivated by a beautifully arranged display? Those visual experiences don’t just happen by chance; they’re carefully crafted strategies designed to entice potential buyers. Similarly, online sellers can wield the same influence by prominently featuring specific products on their Shopify stores. This practice not only highlights key offerings but also drives sales by capturing the interest of visitors.

In an era where digital storefronts compete fiercely for attention, knowing how to add featured products on Shopify can transform your ecommerce business into a captivating shopping destination. By strategically placing highlighted items in your store, you’ll enhance customer engagement, boost conversion rates, and ultimately increase revenue. At ShipAid, we understand that empowering ecommerce merchants begins with crafting an outstanding customer experience, and featured products play a crucial role in that equation.

In this blog, we’ll explore what featured products are, why they matter for your business, and, crucially, how to add them to your Shopify store effectively. We’ll cover the types of products you should showcase, where to place them for maximum impact, and the step-by-step process to bring your featured product section to life. By the end, you can expect to feel confident in your ability to enhance your Shopify store’s layout and product visibility, creating a compelling environment that drives sales.

Let’s dive in and discover the best techniques for strategically featuring products on your Shopify store!

Understanding Featured Products

What Are Featured Products?

Featured products are items that you choose to promote prominently in your online shop. They can be placed on various pages, including your homepage, product pages, or dedicated landing pages. By highlighting specific products—whether they’re bestsellers, new arrivals, or seasonal favorites—you capture your visitors' attention and encourage them to explore more.

Why Are Featured Products Important?

The significance of featured products is multifaceted:

• Increased Visibility: By showcasing select items, you amplify their visibility, making it easier for customers to discover them.
• Promotional Opportunities: Featuring products allows you to highlight special promotions, encouraging customers to act quickly.
• Encouraged Exploration: Well-placed featured items can lead to a deeper investigation of your catalog, improving overall product discovery.
• Building Trust: Featuring high-rated and bestselling items can provide social proof, enhancing the credibility of your store.

Using featured products smartly can elevate your store’s performance by establishing a clear path to conversion while improving the shopping experience for your customers.

Types of Products to Feature

When deciding which products to showcase, it’s essential to have a balanced mix that appeals to various customer needs. Here are some types to consider:

1. Bestselling Products: Highlight items that are already popular with existing customers. These products have proven their appeal and can help reinforce their popularity.
2. New Arrivals: Showcasing new products not only keeps your store fresh but also attracts customers eager for the latest trends.
3. Seasonal Items: Featuring seasonal products during peak times (like winter sweaters or summer accessories) can tap into timely shopping trends.
4. Slow Moving Items: Sometimes, products don’t sell well simply due to visibility issues. Featuring these can help increase their sales potentials.
5. High-Margin Products: Showcasing items that offer higher profit margins can significantly boost your revenue without increasing sales volume.

Where to Showcase Featured Products

Identifying strategic locations across your Shopify store to display featured products can create a lasting impact on customer interaction. Let’s explore the key areas:

Homepage

Your homepage is often your customers' first impression of your brand. Utilizing an eye-catching featured products section “above the fold” ensures immediate product visibility.

Consider:

• Grid Layout: A visually appealing grid can showcase multiple products at once without overwhelming visitors.
• Carousels: A rotating carousel allows you to feature various items enticingly and engagingly.

Product Pages

Your individual product pages shouldn't be overlooked. Adding featured related products creates opportunities for cross-selling and encourages bundled purchases.

Checkout Page

This is your last chance to influence your customers before their purchase is complete. Adding a “You May Also Like” section for products that complement what customers have in their cart can encourage higher average order values.

Offsite Promotions

Don’t confine your featured products to your store; leverage offsite marketing to boost visibility:

• Email Campaigns: Use newsletters to showcase top items, promoting engagement and visits back to your online store.
• Social Media: Promoting featured products through platforms like Instagram or Facebook can reach wider audiences.
• Paid Advertising: Eye-catching ads that highlight featured products can help attract new customers to your shop.

How to Add Featured Products to Your Shopify Store

Adding featured products on Shopify can be accomplished through several methods, depending on the theme you are using. We’ll walk you through the foundational steps below.

Step-by-Step Guide to Adding Featured Products

1. Log into Your Shopify Admin Dashboard: Access your Shopify store’s backend by using your credentials.
2. Navigate to the "Products" Section: Click on “Products” in the left sidebar. This leads you to your product management section, where you can see all of your items.
3. Select or Create a Collection:
   • If you have an existing collection, select it.
   • To create a new collection, click on “Collections” and then “Create collection.” Name and describe your collection, then save it.
4. Customize Your Theme: Within the left sidebar, access “Online Store” > “Themes.” Click on “Customize” next to your current theme.
5. Choose Where to Feature Your Products: When in the theme editor, identify where you want to add the featured products section (e.g., homepage, product page). You can select “Add section” to locate “Featured Collection” or “Featured Product” options.
6. Select Your Featured Items: Depending on your layout, choose the specific products to display. You may be able to customize the number of products shown or adjust their layout.
7. Save Your Changes: Click “Save” to apply your updates, then preview your changes to ensure everything looks as intended.
8. Publish Your Changes: Once satisfied, finalize these settings and publish to make them live on your store.

By following these steps, you can easily add featured products to your Shopify store, improving your customers’ shopping experience and boosting sales opportunities.

Tips for Optimizing Featured Products

• Regularly Update Listings: Ensure that featured products reflect new arrivals, seasonal changes, or sales. A fresh selection will keep customers returning to check out the newest offerings.
• Monitor Performance: Use Shopify's analytics to assess which featured products drive the most engagement and sales. Adjust your selections based on what resonates most with your customers.
• A/B Testing: Experiment with different styles, placements, and product selections to discover what optimally converts visits into sales.
• High-Quality Images: Ensure all featured products have high-quality images that are visually appealing. Clear visuals attract more interest compared to lower-quality images.
• Include Descriptive Text: Brief descriptions or engaging titles can provide context and entice customers to click through.

Conclusion

Integrating featured products into your Shopify store is a valuable tactic for enhancing customer engagement and boosting sales. A thoughtfully curated and regularly updated featured product section not only captures the attention of potential buyers but also instills trust and encourages further exploration of your product offerings.

As you embark on this journey, remember that the entire process—from selecting the right products to effectively placing them in your store—contributes to your success. Together, we can create a captivating online space for your customers, guiding them toward a seamless shopping experience.

Now that you have the knowledge on how to add featured products on Shopify, what products will you choose to showcase first?

FAQ

What are examples of featured products?

Examples might include bestselling items such as a fashionable pair of shoes, limited edition artwork, or seasonal offerings like holiday-themed merchandise prominently displayed on your homepage.

What does it mean to feature a product?

To feature a product means to give it a prominent placement on your website, encouraging visitors to see it first and inquire more about it.

Can I automate the featured products section on Shopify?

Yes, various apps and plugins can help automate the process, offering features like personalized recommendations or scheduled product swaps.

How often should I update my featured products?

Regularly updating your featured products every few weeks, or in line with seasonal trends, can keep your store fresh and engaging for returning customers.

What impact do featured products have on conversion rates?

Featured products can significantly boost conversion rates by drawing attention to high-potential items, leading to increased sales opportunities.

By focusing on how to effectively add and make the best of featured products, we further enhance the overall customer experience, aligning with our mission at ShipAid to empower ecommerce merchants. If you'd like to see our solutions in action, explore our interactive demo here or check out the ShipAid Shopify app to safeguard your shipments and optimize your post-purchase experiences!