How to Remove Price from Shopify Product: A Comprehensive Guide

Table of Contents

1. Introduction
2. The Strategic Advantages of Hiding Prices
3. Methods for Hiding Prices on Shopify
4. Conclusion
5. Frequently Asked Questions

Introduction

Have you ever browsed a stylish online store only to find yourself intrigued by a product, yet deterred by the visible price tag? In ecommerce, the ability to manage product visibility and pricing effectively can significantly influence customer behavior. Research shows that creating an engaging shopping experience can boost conversion rates, and sometimes, withholding specific details like prices is a strategic choice.

At ShipAid, we understand that ecommerce is not just about selling products—it's about creating an experience. This blog will guide you through various techniques on how to remove price from Shopify products, whether for certain collections or individual items, while still maintaining a seamless shopping experience for your customers.

By the end of this post, you will explore multiple methods to hide product prices, understand the implications of doing so, and learn which approach may work best for your specific needs. We will dive into both code-based solutions, as well as app-based alternatives, while providing you with comprehensive insights to help you make informed decisions that benefit your ecommerce operations.

So why might you want to hide prices? Whether you're offering bespoke products, special promotions, or seeking to generate inquiries, having the flexibility to control price visibility can be a game-changer. In this guide, we will outline multiple methods, including editing theme code, applying CSS, and using Shopify apps. Let's unravel this essential aspect of your online store’s presentation.

The Strategic Advantages of Hiding Prices

Creating Exclusivity and Engagement

By concealing product prices, you can cultivate a sense of exclusivity. For example, businesses selling high-value items—such as luxury goods or bespoke services—often opt to hide prices to prompt potential customers to reach out directly for quotes. This strategy not only invites dialogue but also fosters an emotional connection with your brand.

Targeting Specific Customer Segments

In business-to-business (B2B) environments, pricing often varies based on client contracts, order volumes, or loyalty. By strategically hiding prices, you can provide tailored quotes to clients while managing their access to product pricing based on their category.

Enhancing User Experience

Removing prices can streamline the shopping experience, particularly for products that require customization, like made-to-order items. When potential customers do not see a price upfront, it encourages them to engage with your customer service team to explore options, thus enhancing interaction and improving your chances of conversion.

Methods for Hiding Prices on Shopify

Method 1: Editing the Theme Code

Hiding prices through theme code allows for a high degree of customization, which can be beneficial if you are comfortable working with code. Here is a step-by-step guide on how to do this, particularly for Shopify’s Dawn theme.

1. Access Theme Code: Log into your Shopify admin, go to Online Store > Themes. Find your active theme and click on Actions > Edit Code.
2. Locate the Price Code: In the Sections directory, locate the file that typically displays product information such as product-template.liquid or product-grid-item.liquid.
3. Modify the Code: Look for the line of code that displays the price, which looks similar to {{ product.price | money }}. You will need to comment it out or remove it entirely. To comment it out, you can use:

   {% comment %} {{ product.price | money }} {% endcomment %}
   

   Alternatively, you can remove it entirely if you no longer want the price to display.
4. Test Your Changes: Save your changes and preview your storefront to ensure the prices are hidden. Be cautious to check various pages, including product pages and collection pages, to confirm that they function correctly across the site.

Important Note:

When working with code modifications, it’s advisable to create a backup of your theme. This allows you to revert changes if something doesn’t work as expected.

Method 2: Using CSS

For those less inclined to dive deep into Liquid code, hiding prices through Custom CSS can be a simple solution.

1. Access the CSS File: Go to the Assets folder and locate the relevant CSS file, often named theme.scss.liquid or styles.scss.liquid.
2. Insert CSS Code: At the end of the file, add the following CSS rule:

   .price {
       display: none;
   }
   

   Make sure to adjust the selector (.price) to match your theme’s specific class for price displays, as some themes may use different class names.
3. Save and Test: Save your changes and check multiple product and collection pages to ensure the prices are now hidden.

This approach will hide prices across your store, so be sure to consider the implications of hiding prices universally.

Method 3: Utilizing Shopify Apps

For those who prefer a no-code route, using a Shopify app designed to hide prices can be the best solution. Several apps available on the Shopify App Store allow for flexible price management without needing to alter theme code directly. Some popular choices include:

• Hide Price & Add to Quote: This app lets you hide prices and replace them with a 'Request a Quote' button, making it easy for potential customers to get in touch.
• EasyLockdown: A user-friendly app that allows you to create rules for when to display or hide prices based on customer segmentation.

Using Apps: Step-by-Step

1. Install the App: Go to the Shopify App Store and find the app that suits your needs. Follow the installation instructions.
2. Set Up Lock Rules: Most of these apps will have user-friendly dashboards that allow you to establish rules for hiding prices. Configure these settings to tailor them to your specific products or collections.
3. Test Functionality: After setting up the rules, check your storefront to ensure that the price visibility rules apply as intended.

Method 4: Creating Custom Templates

If you want more control over which products display prices, creating a custom product template is an efficient option that avoids extensive coding.

1. Create a New Template: In the Templates section, create a new custom template by duplicating the existing product template and renaming it to something like no-price.liquid.
2. Edit the Template: In this custom template, remove or comment out the price display code.
3. Assign the Template: When editing individual products, select your new template from the product's settings.

This method allows you to selectively apply the no-price display for each product you choose, maintaining flexibility across your inventory.

Conclusion

Hiding prices on Shopify can offer strategic advantages, from fostering engagement to providing tailored customer interactions. Whether you choose to dive into coding, utilize CSS, or opt for a convenient app solution, understanding your options empowers you to shape your online store’s customer experience to fit your specific business strategies.

Now it’s time to consider your needs. How can controlling price visibility enhance your customer engagement? Whether you’re looking to build exclusivity around high-value products or create a tailored pricing strategy for your B2B clientele, we encourage you to explore these solutions further.

If you're on the journey to create a frictionless post-purchase experience, we recommend taking a moment to explore our interactive demo of ShipAid. With transparent, customizable shipping protection solutions, we ensure every package matters and that your customers trust your delivery system. Check us out here and see how we can be a valuable partner in your success.

Frequently Asked Questions

1. Can I hide prices for specific customers on Shopify?
   Yes, using the appropriate app, you can create rules to hide prices for specific customers or groups.
2. Can I still allow customers to add products to the cart if the price is hidden?
   Yes, customers can add products to their cart even if the price is hidden—depending on your store's checkout settings.
3. Can I hide prices for all products on my Shopify store?
   Absolutely; each method outlined can be used to hide prices across your entire store or targeted areas as desired.
4. How do I reveal the price if the customer requests a quote?
   Providing a quote feature allows customers to request pricing. You can reveal the price directly to them through personal communication.
5. Can I hide prices on the mobile version of my Shopify store?
   Yes, the methods mentioned will hide prices on both desktop and mobile versions.
6. Can I hide prices for a specific period?
   Most apps will allow you to set rules with specific timeframes for when prices should be hidden or displayed again.

With these insights, we hope you feel empowered to take the next step in optimizing your Shopify store for customer engagement and satisfaction.