How to Set Up Pre Order on Shopify: A Comprehensive Guide for Ecommerce Success

Table of Contents

1. Introduction
2. Understanding Pre-Orders
3. Methods to Set Up Pre-Orders on Shopify
4. Communicating Pre-Order Terms
5. Best Practices for Managing Pre-Orders
6. Case Study: Successful Pre-Order Campaigns
7. Conclusion

Introduction

Have you ever wondered how some ecommerce stores manage to create buzz around products that aren't even available yet? The secret often lies in the power of pre-orders. This strategy not only allows merchants to gauge customer interest but also enables them to secure revenue before a product is officially launched. With the rise of online shopping, understanding how to set up pre order on Shopify can be a game changer for your business.

Pre-orders offer a unique opportunity to enhance customer engagement, manage inventory effectively, and boost your cash flow. According to recent industry statistics, businesses that implement pre-order strategies see a significant increase in customer interest and pre-sales revenue. But how do you navigate the complexities of setting up pre-orders on Shopify?

In this blog post, we will explore the ins and outs of setting up pre-orders on Shopify, discussing both built-in methods and utilizing apps. We will cover the advantages of each approach, provide step-by-step instructions, and share practical tips to ensure a smooth pre-order process for both you and your customers.

By the end of this guide, you'll have a clear understanding of how to implement pre-orders effectively, enabling you to leverage this powerful sales strategy. Let's dive into the world of pre-orders and unlock new revenue opportunities together!

Understanding Pre-Orders

Before we delve into the methods of setting up pre-orders, it’s essential to understand what a pre-order is and why it can benefit your ecommerce business. A pre-order allows customers to purchase items before they are officially available. This can apply to new product launches, limited edition items, or seasonal collections.

The Benefits of Pre-Orders

1. Gauge Customer Interest: Pre-orders help you assess demand for new products before committing to large inventory purchases.
2. Secure Revenue: With customers paying upfront, you can use this revenue to fund production or cover other expenses.
3. Create Anticipation: Pre-orders can generate excitement and buzz around your brand, enhancing customer loyalty and engagement.
4. Manage Inventory: Knowing how many units to produce or order becomes easier when you have a clear picture of customer interest.

By leveraging pre-orders, we can align our production and marketing efforts with actual customer demand, ensuring that our business remains agile and responsive.

Methods to Set Up Pre-Orders on Shopify

When it comes to setting up pre-orders on Shopify, we have two main paths to consider: using the built-in features of Shopify or leveraging third-party apps. Both methods have their merits, and the choice largely depends on your specific needs and technical comfort level.

Method 1: Using Shopify's Built-In Features

If you prefer a straightforward approach and are comfortable with basic coding, you can set up pre-orders without needing an app. Here’s how:

Step 1: Enable "Continue Selling When Out of Stock"

1. Go to Your Shopify Admin Panel: Log in to your Shopify account.
2. Choose Your Product: Navigate to the product you want to offer as a pre-order.
3. Edit Product Details: Under the "Inventory" section, look for the option to "Continue selling when out of stock." Check this box to allow pre-orders for this item.

Step 2: Customize Your Product Page

Since customers will be purchasing items that aren't immediately available, it’s crucial to clearly communicate the pre-order status:

1. Edit the Product Description: Add information about the expected delivery date and any relevant policies.
2. Change the "Add to Cart" Button: You might want to customize the button text to indicate that it's a pre-order (e.g., "Pre-Order Now").

This method is particularly effective if you only have a few products to manage and are comfortable with making these changes yourself.

Method 2: Utilizing Pre-Order Apps

For those who want a more automated approach or plan to handle multiple pre-order items, using a Shopify app can simplify the process. Several apps provide advanced features that enhance the customer experience and streamline your operations.

Recommended Pre-Order Apps

1. Pre-Order Helper: This app offers customizable pre-order buttons and automated notifications, making it easy to manage pre-orders seamlessly.
2. Pre-Order Now: Another robust option that allows flexible payment handling and personalized messaging for your customers.
3. EasyOrder by NexusMedia: Known for its user-friendly interface, this app helps you manage pre-orders without altering your store's theme significantly.

Step-by-Step Installation of a Pre-Order App

1. Visit the Shopify App Store: Go to the Shopify App Store and search for one of the recommended pre-order apps.
2. Install the App: Click on “Add App” and follow the prompts to install it on your store.
3. Configure Settings: Once installed, navigate to the app’s settings to customize your pre-order options, including button text, notification settings, and expected delivery dates.
4. Assign to Products: Select which products you want to offer as pre-orders using the app's interface.

Utilizing an app can save you time and provide additional features that enhance the customer experience, especially if you’re managing multiple pre-order items.

Communicating Pre-Order Terms

Clear communication is vital when running a pre-order campaign. Customers should be fully informed about what to expect when they place a pre-order. Here are some essential points to cover:

• Expected Delivery Dates: Always provide an estimated shipping date for pre-order items.
• Payment Terms: Specify whether customers will be charged immediately or if a deposit is required.
• Cancellation Policies: Outline your policies regarding order cancellations or changes.
• Customer Service Contact: Ensure customers know how to reach you with questions or concerns regarding their pre-orders.

By providing transparent information, we can build trust with our customers and reduce the likelihood of confusion or dissatisfaction.

Best Practices for Managing Pre-Orders

To ensure a successful pre-order campaign, consider implementing these best practices:

1. Limit the Number of Pre-Order Products: While pre-orders can be beneficial, managing too many at once can become overwhelming. Start with a few key products to gauge interest.
2. Monitor Inventory Levels: Keep an eye on your inventory and adjust your pre-order offerings based on demand.
3. Engage with Customers: Use email marketing to keep pre-order customers updated on their order status and upcoming products.
4. Utilize Social Media: Promote your pre-order items on social media to create buzz and excitement around your upcoming launches.

By adhering to these practices, we can enhance customer satisfaction and maximize the benefits of our pre-order strategy.

Case Study: Successful Pre-Order Campaigns

Let’s take a look at a hypothetical case study of an ecommerce merchant who successfully implemented a pre-order strategy.

Background: A small apparel brand specializing in eco-friendly clothing wanted to launch a new sustainable line. They decided to use pre-orders to gauge interest and secure initial funding for production.

Implementation:

• Product Selection: They chose three new items to offer as pre-orders.
• Communication: Clear information about expected delivery dates and cancellation policies was provided on each product page.
• Marketing: They launched a social media campaign to promote the pre-order launch, highlighting the eco-friendly aspects of their new line.

Results:

• The brand received pre-orders for 150 units across the three items, providing the funds needed for production.
• Customer engagement increased, leading to higher social media followings and email sign-ups.

This example illustrates how effective pre-order strategies can not only secure revenue but also foster a loyal customer base.

Conclusion

Setting up pre-orders on Shopify can be a valuable strategy for your ecommerce business. Whether you choose to utilize Shopify's built-in methods or opt for a specialized app, understanding how to implement pre-orders effectively can lead to increased customer engagement and sales.

By communicating clearly with customers about terms and leveraging best practices, we can create a seamless pre-order experience that benefits both our business and our customers. As you embark on your pre-order journey, remember that every package matters, and robust shipping protection can enhance customer satisfaction and contribute to your overall success.

FAQs about Pre-Orders on Shopify

Q1: Can I set up pre-orders without an app?
Yes, you can use Shopify's built-in feature to allow customers to continue purchasing products that are out of stock. However, using an app can streamline the process and provide additional features.

Q2: What should I include in my pre-order terms?
Your pre-order terms should include expected delivery dates, payment terms, cancellation policies, and customer service contact information.

Q3: How can I promote my pre-order campaign?
Utilize social media, email marketing, and your website to create excitement around your pre-order items. Highlight the benefits of the products and any limited-time offers.

Q4: What is the best way to manage multiple pre-orders?
Using a pre-order app can help you automate notifications and easily manage multiple products. Additionally, keep track of inventory levels and adjust offerings based on demand.

For a seamless pre-order setup, we encourage you to explore our interactive demo and experience how our shipping protection works in real time. Check out our free-to-install app on the Shopify App Store and discover how we can empower your ecommerce success.