Stefan
CEO I ShipAid

From Farmers’ Markets to SHIPAID

We started with no playbook, just a passion for building, learning, and growing. Today, those lessons power SHIPAID, helping merchants navigate shipping, protection, and ecommerce growth.

The Journey
Timeline
2012

The Beginning - Founded Raw Juicery at farmers’ markets. Learned the challenges of building from scratch.

2014

Local Expansion - Launched local distribution and delivery via ecommerce.

2015

Joining Shopify - Entered the Shopify ecosystem with RawJuicery.com for both DTC and B2B.

2018

Scaling Nationwide - Cracked the logistics code, figured out nationwide distribution, and expanded across the U.S.

2019

Founding SHIPFARE - Created a shipping platform for perishable brands to solve industry-specific challenges.

2022

SHIPAID is Born - Launched SHIPAID with branded shipping protection at the core.

2024

Growth & Partnerships - Partnered with a group purchasing organization, exited RJ and SF, and doubled down on building SHIPAID into a trusted partner for merchants everywhere.

Our Mission

At SHIPAID, our mission is simple: help businesses stand behind their promises. We give merchants the tools to deliver lower costs, stronger protection, seamlessexperiences, and lasting trust at every step of the customer journey.

Our Values

Trust isn’t delivered by chance, it’s designed. With SHIPAID, you transform uncertainty into assurance, making every order an opportunity to build loyalty that lasts..

01

Branded Shipping Protection

Keep it your policy, your brand. We’re the tech behind the trust.

02

Lower Shipping Cost

Real-time carrier rate optimization to cut costs and boost margins.

03

Fraud Prevention Built-In

Smart fraud analysis + chargeback defense = fewer losses, more profit.

04

Sustainability That Scales

Plant trees and offset emissions automatically with every order.

15+ years and over 10,000 merchants served

The People Behind the Promise

SHIPAID is built by entrepreneurs, operators, and problem-solvers who understand the challenges of scaling ecommerce. From logistics and fraud prevention to customer experience and sustainability, our team is united by one mission: helping merchants deliver on every promise.

Stefan Alexiev

Founder CEO-CTO

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Brings more than 15 years of hands-on ecommerce, operations, and logistics experience, shaped by building companies like Raw Juicery and ShipFare from the ground up. Developed deep product and engineering insight through years of solving real operational bottlenecks at scale. Now focused on creating systems that simplify fulfillment, protect margins, and deliver more predictable post-purchase experiences for brands as they grow.

Tyler Hamner

Head of Sales & Partnerships

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Drawing on nearly a decade of revenue and partnership leadership across ecommerce and enterprise solutions, Tyler has driven sales at Extend and Creadits while accelerating partnership growth at Shoplazza before leading our sales and partnerships. Applies deep expertise in strategic partnerships, enterprise relationship building, and scalable growth systems to eliminate revenue bottlenecks, strengthen margins, and deliver more reliable post-purchase outcomes for modern merchants.

Shao Hang He

Head of Engineering

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A serial entrepreneur and technical leader who has built and scaled multiple high-velocity software and AI products. Creator of Athena AI, now serving more than two million users, and operator of DevFortress, a top ecommerce and AI development agency. Brings deep experience across product architecture, engineering leadership, and rapid MVP-to-scale execution, with a track record that includes growing Fanstories to millions of users and revenue. Focused on building practical, high-impact technology that helps creators, teams, and brands move faster and operate more efficiently.

Miguel Hermandez San Nicolas

Sr.Software Engineer

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Software and data engineer with experience building and maintaining production systems for fast-growing AI and ecommerce products. Has contributed to major DevFortress and Fanstories initiatives, working across full-stack development, API integrations, and data workflows that support millions of users. Brings a strong foundation in backend engineering, distributed systems, and data engineering tools, with a focus on creating reliable, scalable infrastructure that keeps products performing as they grow.

Mohamed Shakir

Sr. Software Engineer

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Full-stack engineer with extensive experience building scalable web and mobile applications for fast-growing SaaS, ecommerce, and coaching platforms. Has worked across global engineering teams at DevFortress, Turing, and Blossom, contributing to systems handling high transaction volumes and complex user flows. Skilled in modern JavaScript frameworks, cloud infrastructure, and API-driven architectures, with a focus on performance, reliability, and clean engineering practices. Known for improving system efficiency, enhancing user experience, and delivering production-ready features that support rapid product growth.

Would you like to join the SHIPAID Family

Proof that Trust Converts.

See how brands like yours use SHIPAID to protect revenue, lower costs, and turn shipping problems into customer loyalty.

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Trust That Converts

18,000+ brands trust SHIPAID. Ready to see it in action? Book a call.

Let’s Put Your Promises Into Action

Take our quick survey and book a call to see how SHIPAID can help you lower costs, protect customers, and build lasting loyalty.

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