From Farmers’ Markets to SHIPAID
We didn’t start SHIPAID in a boardroom. We built it by running ecommerce businesses, negotiating shipping, handling claims, and dealing with the fallout when deliveries went wrong. That experience led to one conclusion: when brands don’t control shipping outcomes, they lose trust. SHIPAID gives merchants that control.
Built from zero - Founded Raw Juicery at farmers’ markets. Learned firsthand what it takes to earn trust one order at a time.
Local scale exposed shipping friction - Expanded into ecommerce and local delivery. Shipping became the bottleneck: costs, reliability, and customer expectations.
Saw the merchant problem inside Shopify - Entered the Shopify ecosystem and scaled DTC + B2B. The pattern was clear: when brands don’t control policies and outcomes, they lose trust.
Solved logistics, but not post-purchase - Cracked nationwide distribution and carrier operations. Even with better shipping, delivery issues still created support load and margin leakage.
Proved the model with ShipFare - Built a platform for perishable brands. Confirmed a core insight: merchant-owned policies and workflows outperform insurer-led “coverage.”
SHIPAID launched - Turned the insight into a product: branded protection, automated resolutions, and a self-serve experience merchants control end-to-end.
Expanded into the full promise layer- Partnered with a group purchasing organization, exited prior ventures, and doubled down on SHIPAID as the system that lowers costs, prevents abuse, and protects customer relationships at scale.
Our Mission
Help businesses stand behind their promises. We give merchants the tools to deliver lower costs, stronger protection, seamless experiences, and lasting trust at every step of the customer journey.
Our Values
Trust isn’t delivered by chance, it’s designed. With SHIPAID, you transform uncertainty into assurance, making every order an opportunity to build loyalty that lasts..
01
Branded Shipping Protection
Keep it your policy, your brand. We’re the tech behind the trust.
02
Lower Shipping Cost
Real-time carrier rate optimization to cut costs and boost margins.
03
Fraud Prevention Built-In
Smart fraud analysis + chargeback defense = fewer losses, more profit.
04
Sustainability That Scales
Plant trees and offset emissions automatically with every order.
The People Behind the Promise
Stefan Alexiev
Founder CEO-CTO
Brings more than 15 years of hands-on ecommerce, operations, and logistics experience, shaped by building companies like Raw Juicery and ShipFare from the ground up. Developed deep product and engineering insight through years of solving real operational bottlenecks at scale. Now focused on creating systems that simplify fulfillment, protect margins, and deliver more predictable post-purchase experiences for brands as they grow.
Tyler Hamner
Head of Sales & Partnerships
Drawing on nearly a decade of revenue and partnership leadership across ecommerce and enterprise solutions, Tyler has driven sales at Extend and Creadits while accelerating partnership growth at Shoplazza before leading our sales and partnerships. Applies deep expertise in strategic partnerships, enterprise relationship building, and scalable growth systems to eliminate revenue bottlenecks, strengthen margins, and deliver more reliable post-purchase outcomes for modern merchants.
Shao Hang He
Head of Engineering
A serial entrepreneur and technical leader who has built and scaled multiple high-velocity software and AI products. Creator of Athena AI, now serving more than two million users, and operator of DevFortress, a top ecommerce and AI development agency. Brings deep experience across product architecture, engineering leadership, and rapid MVP-to-scale execution, with a track record that includes growing Fanstories to millions of users and revenue. Focused on building practical, high-impact technology that helps creators, teams, and brands move faster and operate more efficiently.
Miguel Hermandez San Nicolas
Sr.Software Engineer
Software and data engineer with experience building and maintaining production systems for fast-growing AI and ecommerce products. Has contributed to major DevFortress and Fanstories initiatives, working across full-stack development, API integrations, and data workflows that support millions of users. Brings a strong foundation in backend engineering, distributed systems, and data engineering tools, with a focus on creating reliable, scalable infrastructure that keeps products performing as they grow.
Mohamed Shakir
Sr. Software Engineer
Full-stack engineer with extensive experience building scalable web and mobile applications for fast-growing SaaS, ecommerce, and coaching platforms. Has worked across global engineering teams at DevFortress, Turing, and Blossom, contributing to systems handling high transaction volumes and complex user flows. Skilled in modern JavaScript frameworks, cloud infrastructure, and API-driven architectures, with a focus on performance, reliability, and clean engineering practices. Known for improving system efficiency, enhancing user experience, and delivering production-ready features that support rapid product growth.
Proof that Trust Converts.
See how brands like yours use SHIPAID to protect revenue, lower costs, and turn shipping problems into customer loyalty.
10,000+ brands trust SHIPAID. Ready to see it in action? Book a call.
Let’s Put Your Promises Into Action
Take our quick survey and book a call to see how SHIPAID can help you lower costs, protect customers, and build lasting loyalty.
