How Sena Sea Scaled Premium Seafood Nationwide

Sena Sea leverages SHIPAID’s Branded Shipping Guarantee and lower shipping rates to protect frozen seafood orders at scale.

Client: Sena Sea

Website: https://www.senasea.com/

Shipping Guarantee that pays

2.52× revenue coverage

Low delivery risk

1.15% issue rate

High Opt In Rate

74% percent opt in rate

Overview

Sena Sea is a direct-to-consumer seafood brand delivering wild-caught Alaskan fish to customers nationwide. Shipping frozen, premium products requires speed, consistency, and absolute trust after checkout. By partnering with SHIPAID, Sena Sea gained a branded Shipping Guarantee, lower shipping rates, and real-time control over post-purchase outcomes. What was once a source of risk became a dependable system for protecting margins and customer confidence.

The Challenge

Perishable Shipping Risk: Frozen seafood must arrive fully frozen, making even minor delays or temperature changes a critical failure
Carrier Coverage Gaps: Spoilage was not considered damage, leaving failed shipments uncovered and claims unresolved
Growth Risk Exposure: Without a reliable resolution path or logistics control, scaling nationwide put margins and customer trust at risk.

The ShipAid Solution

[A]

SHIPAID replaced carrier claims with a branded Shipping Guarantee, allowing Sena Sea to reship immediately when issues occurred and resolve problems in minutes instead of weeks.

[B]

SHIPAID’s shipping rates enabled standardized overnight delivery nationwide without increasing spend, reducing spoilage risk and making frozen seafood delivery predictable and scalable.

[C]

Real-time visibility into coverage, issue costs, and performance turned shipping from a risk into a controlled system, giving Sena Sea the confidence to grow without fear.

Positive Impact

Our partnership with Sena Sea shows how SHIPAID gives perishable brands the confidence to scale nationwide without fearing shipping failures. By replacing carrier claims with a branded Shipping Guarantee and enabling standardized overnight delivery at the same cost or less, Sena Sea reduced spoilage risk, cut dry ice usage by roughly 50%, and turned reships into a fast, customer-first workflow executed in minutes. The result was a more efficient operation, stronger customer loyalty, and scalable growth—helping Sena Sea quadruple online sales during demand spikes while protecting margins and trust.

I can look at the dashboard and see we have many times more coming in from SHIPAID than what we’re spending. That gives me confidence. We can scale.

- Sena Wheeler, Founder of Sena Sea

Sena Wheeler

Founder at Sena Sea

Shipping premium frozen seafood has zero margin for error—one delayed box can undo trust fast. Before SHIPAID, failed shipments were stressful, expensive, and nearly impossible to recover through carriers. With SHIPAID, we can reship immediately, standardize overnight delivery nationwide, and handle issues in minutes instead of weeks. I can see the numbers clearly SHIPAID brings in many times more than we spend, which gives me confidence to scale without worrying that one shipment will take us down.

senasea.com