Delicate & Expensive Cosmetic Products Shipped Nationwide

Erica’s ATA partnered with SHIPAID to Guarantee deliveries of delicate beauty tools under their own brand while reducing support friction and protecting margins. In just 90 days, the brand generated over $8,200 in Shipping Guarantee revenue, maintained a 0.17% issue rate with zero issue costs, and streamlined post-purchase operations through self-service automation. The result was a more reliable, scalable shipping experience that strengthened customer trust without adding operational complexity.

Client: Erica's Ata

Website: https://ericasata.com/

Support friction, sharply reduced

15 automated order edits

Shipping Guarantee drove revenue

$8.2K revenue, 73.6% opt-in

Near-zero risk, full control

0.17% issues, zero backlog

Overview

Erica’s ATA partnered with SHIPAID to protect delicate beauty tools while maintaining control over the post-purchase experience. By implementing a brand-led Shipping Guarantee and automated resolution workflows, the brand generated over $8,000 in incremental revenue in 90 days, maintained a 0.17% issue rate with zero issue costs, and reduced delivery-related support friction. The result was a scalable, predictable shipping experience that strengthened customer trust without adding operational complexity.

The Challenge

Fragile Product Risk
Electric nail file tools require careful handling, making damage during transit a costly and trust-eroding issue.
Margin Exposure
Frequent reships and refunds threatened profitability, especially when carrier handling fell short.
Customer Support Load Delivery issues created growing email volume and support overhead, slowing response times during peak periods.

The ShipAid Solution

[A]

Shipping Guarantee became a brand-owned revenue stream, generating $8K+ in 90 days through customer opt-in without increasing product prices.

[B]

Delivery outcomes became predictable and low risk, maintaining a 0.17% issue rate with $0 in issue costs while shipping delicate, high-value products nationwide.

[C]

Post-purchase friction was reduced at scale, as self-service workflows and automation lowered delivery-related support volume and preserved operational focus.

Positive Impact

Implementing SHIPAID transformed Erica’s ATA’s post-purchase experience from a source of risk into a controlled, revenue-positive system. Over the last 90 days, the brand generated $8,195.16 in Shipping Guarantee revenue, with 73.6% of customers opting in at checkout, showing strong demand for a brand-backed delivery promise. At the same time, Erica’s ATA maintained a 0.17% issue rate, incurred $0 in issue costs, and eliminated operational backlog entirely, allowing the team to protect margins, reduce support friction, and deliver consistent peace of mind for customers purchasing delicate beauty tools.

My mission is to provide nail techs with the products and education they need to be the best that they can be. We strive to empower nail techs to achieve their professional goals and live happy, healthy, balanced lives. Whether it's through offering thoughtfully-designed high-end products, enabling access to the best e-file education out there, or teaching you how grown in your business and reach your personal and professional goals through our inner beauty growth program, Erica's is here for you!

- Erica, Founder of Erica's Ata

Erica

Erica's ATA

I'm Erica (yep, that Erica!) My mission is to provide nail techs with the products and education they need to be the best that they can be. We strive to empower nail techs to achieve their professional goals and live happy, healthy, balanced lives. Whether it's through offering thoughtfully-designed high-end products, enabling access to the best e-file education out there, or teaching you how grown in your business and reach your personal and professional goals through our inner beauty growth program, Erica's is here for you!

ericasata.com