Subminimal, a premium coffee equipment brand with a global customer base, partnered with SHIPAID to take control of the post-purchase experience as international order volume scaled. By implementing a brand-led Shipping Guarantee, Subminimal was able to stand behind high-value, fragile shipments while protecting margins and maintaining a premium customer experience. In the last 90 days alone, the Shipping Guarantee generated $7,949.85 in revenue with 66.6% customer opt-in across 7,886 orders, delivering $5,408.03 in net margin and a 3.13x revenue-to-cost ratio. With a 0.37% issue rate, 100% resolution, and zero backlog, Subminimal transformed global delivery uncertainty into a predictable, trust-led system that reduced support friction and reinforced confidence at scale.

Subminimal, renowned for their high-quality coffee making products and patented milk frother, faced unique challenges due to their global reach. The intricate logistics of international shipping - borders, customs, regulations - often resulted in packages being lost, stolen, delayed, or damaged. While striving to shield their customers from these disruptions, Subminimal also needed to protect their bottom line from the associated losses. They required a reliable solution that could provide a safeguard for both their customers and their revenue.